(Nashville, Tennessee.) NuCorp Entertainment, which was recently started by veteran Country Music artist manager Jeff Carver and businessman Joe McDaniel, shipped the debut single from the label's flagship artist Darren Warren this week. The no-holds-barred "Cowboy Up and Party Down" was written by Eddie Kilgallon, and the single was produced by Doug Grau. Darren is set to embark on a nationwide radio promotion tour, and the corresponding music video will begin hitting airwaves in June.
"It's a dream come true for any artist to release a single but for me, it's a dream come true to be able to release something that is so much a part of who I am," said Darren. "'Cowboy Up and Party Down' is just me! It's the way I talk and the life I love, and I feel so blessed to have the chance to share a little part of myself with the world."
Music industry veteran Chuck Rhodes will oversee all promotion, marketing and distribution for NuCorp Entertainment. Nine North/Turnpike Music has been retained to promote "Cowboy Up And Party Down" to both Mediabase and BDS singles charts, and Regina Raleigh will handle radio promotion for Music Row and small market radio stations.
Darren's self-titled EP will hit stores later this summer. The six songs are filled with slice-of-life tunes that audiences can instantly relate to. The "Cowboy Up and Party Down" video was directed and produced by Fresh Films Glenn Sweitzer.
A native of the Paducah, Kentucky area, Darren's Warren has one of the most unique stories in country music, although it's not a story he chose to write. At age 16, he was diagnosed with non-Hodgkin's Lymphoma and spent the better part of the next three years receiving treatment at St. Jude's Children's Research Hospital in Memphis. He has now been in remission for over nine years. In keeping with his vow to raise awareness for the hospital and the care he received, Darren has called or visited over 80 radio stations hosting Country Cares for St. Jude Kids radiothons this year alone.